AD| A Step In The Bright Direction With Joules

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(Part 1)

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You’d be forgiven for thinking Joules was the reserve of the country living, welly wearing customer. Aside from a wealth of pretty printed shoes, boots and wellies (like these gorgeous polka dot ones) Joules is renowned for their cute gilets and versatile jumpers. But it doesn’t end there. Today Joules is so much more than that. I’ve shopped at Joules for years, their style evolution has been incredible. I shop there not just for breaks to The Cotswolds or trips to Cornwall but also for my weekend wear and city living essentials.

Right now I’m obsessed with their shoes. In fact, I probably own about half a dozen. From fashion staples like leather sandals to canvas trainers the Joules shoe collection is now bigger and better than ever. This week I’ve teamed up with Joules to show you guys just how amazing their shoe range is and give some ideas on how to style them. What’s great is that not only have the shoes become so diverse but so has the variation in their clothing. Given that I’m expecting, I simply went up a few dress sizes. Part two is coming soon!

Fenthorpe Leather Sandal

Available in three styles, the Fenthorpe Leather Two Band Sandal quickly became one of my favourite Spring sandals. Mine are ‘French Navy‘ (£49.95), a gorgeous contrasting navy and salmon pink colour. I have quite wide feet and within a day they had stretched to fit my foot like a glove.

The two straps make them more comfortable than your average slide and the tiny raised heel make them a dream for walking in. Ladies, you know how uncomfortable a flip flop can be?!
Next on my wish list are the perfect tan coloured sandals. I love their popping leopard print strap against the darker brown – especially with a white toenail.
The sandals can be dressed up or dressed down. For a walk around North London last weekend, I teamed it with this stunning denim dress (£69.95) and floppy sun hat (£19.95) – both from Joules.

Fenthorpe Leather Two Strap Sandal

Styling Tips

For a weekend look I styled the sandals with the Joules Taylor Dark Denim Dress. Its charming detailed shoulder is a wonderfully discreet nod to this seasons embroidery trend. It’s a relaxed fit so great for walking or getting in and out of the car on those warmer days. I love the sleeves too, they’re 3/4 length and can be shifted up easily thanks to its elasticated sleeves. If like me you get excited over a dress with pockets then you’re in luck. The dress has two deep pockets big enough for your mobile and keys.

The sandals also look great teamed with these adorable Robyn French shorts or these beautiful Lennon culottes. By keeping clothing plain you’re letting the colour in the shoes really pop, keeping the look chic and minimal.

Joules accessories are bang on trend and right now I’m loving the Mandy hat (£19.95). It’s wide brimmed in an elegant navy and and straw colour – perfect for picnics! Pair with some wide framed sunglasses for added sophistication.

City Weekends

If you hadn’t already heard, Joules have recently started stocking contemporary brand Walk Moses. Described as the new ‘Summer slipper’, the shoes are made from a sustainable, eco-friendly new breed of plastic. They’re also waterproof (great for dipping in the sea), washable and animal friendly. Strangely, they also smell of milk and honey! They’re available in so many colours and right now at Joules you can pick from a selection of pink, grey, green and white. My favourite are the khaki green – perfect for the beach and for city strolls.
A typical weekend in London can look like anything. From catching up with friends in the local pub or lunching out with your other half there’s always some hanging out involved. We love to go to Kenwood House near Hampstead for a walk around and then head down to Hampstead High Street for a bite to eat. If the touristy thing is more your cup of tea, the West End offers so many attractions. One thing’s for sure, whatever you end up doing you want to feel comfortable and fashionable.

Walk Moses

I couldn’t believe the price of these once I’d tried them on. Just £29.95. I genuinely expected them to be around £80 given how comfortable and great quality they are.
I wear mine on weekends when I know I’m going to be walking far or spending a while outside. They’re nice and airy and literally feels like you’re walking on sponge. Perfect even for those like me who are carrying a baby inside.
For weekends in the city I team mine with a casual pair of trousers (or in this instance maternity jeans). A great quality T-shirt like my Joules Nessa Jersey Tee (£19.95) in sky blue is great with denim. It’s lightweight and keeps me super cool in the sun. The cut is really flattering and somehow makes my arms appear smaller. Joules T-shirts are great wardrobe staples and they’re available in so many colours.

Jackets & Accessories

Sweatshirt jackets at Joules (like this Millie Jacket) are great for throwing on over a T-shirt or Summer dress. Ideal for days where it’s warm but still a little chilly at times, it’s lightweight and isn’t a pain to carry. I love the modern and contemporary take on the standard bomber jacket shape. It comes in a textured fabric adding a little more interest to what could be a pretty standard outfit.
For a finishing touch, I styled my look with these Joules Bay sunglasses.They’re a classic shape so well worth the £64.95 investment because they’ll never fall out of fashion. You can be rest assured that they’re offering UVA and UVB protection in the sun and even come with a handy little pouch for storing them away in your bag.

Style Tips

The beauty of the Walk Moses sandals are that they can be worn with almost anything. Whether you’ve a plain maxi dress, a floral smock or like me, jeans and a tee, they’re so versatile and work really hard in your wardrobe. The simple design makes them a wardrobe staple and the comfort are about a hundred out of ten. I still can’t believe they’re only £29.95…