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Sassy In The City


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Lauren Silvester // SASSY IN THE CITY

'Elegance is a question of personality, more than one's clothing...'

Come & meet...

Lauren Silvester


Hello, I'm....

Lauren Silvester

Founder & Editor

Writer, Content Creator, Luxury & High Net Worth Marketing / Brand Consultant and Mummy. I’ve been told I’m dry and sarcastic but you’ll get used to it.

14 years ago I moved to London from Bristol (where I lived while studying at Uni) to pursue my dream career working at top UK leading magazines. My first professional goal was to grow the boutiques section from one page to ten for Harper’s BAZAAR. In doing so, I was fortunate to win a work placement at their office in New York which drove my passion for fashion and advertising to a whole new level. After another work visit to NYC I tried to move there to live like Carrie Bradshaw, but with little success.

Thereafter, I forged a successful career spanning almost ten years at various other publications (including GQ, ELLE, Sunday Times Style etc.), dealing with millions of pounds worth of ad revenue in total. Eventually, I took the plunge and left my role overseeing Grooming at GQ (print & digital) to focus on my own brand, ‘Sassy In The City’ full time, where I now reach just under 250k users across 8 platforms.

I’ve worked with some incredible market leading companies on a paid-for basis and learned the world of ‘influencing’, helping luxury brands such as Maison Margiela, Net-A-Porter, Dom Perignon and many more. 

I’m passionate about choosing sustainable where possible, luxury fashion and mental health. I’m thrilled and excited to be entering my new chapter…

"I’m passionate about choosing sustainable where possible, luxury fashion and mental health."


Charlotte Hope-Shannon

Assistant & Contributing Editor


Charlotte Hope-Shannon

Assistant & Contributing Editor

Regular readers may have already indulged in a few of Charlotte’s posts here on the blog. Charlotte is a freelance writer, editor and visual creator and has been helping me over the past few years as I’ve been gearing towards my return to work.

Charlotte has experience in branding, social media and critical theory. With a combined interest in literature, culture, critical theory and fashion, Charlotte graduated with a degree in English & American studies and studied Fashion Journalism at Condé Nast College of Fashion & Design. Charlotte is passionate about offering an openminded, diverse and critically conscious perspective on fashion, culture & the arts. Stay tuned for more from Charlotte.


For all press related enquiries, please email: or

My studio is located in North London, UK

Charity & Donations

Going forward we aim to donate our ‘time, talent & treasure’ to charities close to our hearts. We are delighted to partner with charities and would love to hear from you.


The Sassy In The City newsletter is currently on pause, restarting at the end of August. If you are not already subscribed, you can do so by emailing ‘subscribe’ here.

Disclaimers & Privacy

This website uses cookies as part of its functioning.

Where appropriate, we will always write a disclaimer on a post that contains affiliate links.

An affiliate link may be used in a shopping post for instance. If the user then goes on to purchase something linked, a very small fee is given to the editor. This does not affect your statutory rights or cost you anything.

This website includes paid-for editorial content, including but not limited to competitions, offers, advertorials and video. Without these advertisements, the blog cannot be sustained so we thank all of our partners for working with us.


Hello & Welcome...

Welcome to my blog, the place where I keep my notes on style, beauty and life in London.


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