Zeitgeist
Check out these exciting new brands that are now on my radar, each encapsulating the current mood in fashion.
Disclaimer: This post contains affiliate links in some parts.
LATEST ON MY RADAR
Alex Eagle Sporting Club
Luxury Athleisure
A modern boutique studio that pays tribute to the relaxed charisma of retro British sporting clubs. Creative Director Alex Eagle is is also behind The Studio; a curated luxury space modelled after her own London home.
Richmond Padded Coat, £475
The AESC Cotton-Twill Cap, £28
Classic Cashmere Trackpants, £345
Aarabhi London
Fusing the individual design aesthetic of British fashion and Indian craftsmanship.
Dahlia Embroidered Dress, £245
Rosa Shorts, £60 Now £30
Dahlia Sarong, £140
Paisie
Paisie was founded by Central Saint Martin’s alumni, Kate & Vicky, both ex Alexander McQueen, Vivienne Westwood and Preen.
Guestuz
Classic and feminine styles with a focus on simplicity and good quality fabric.
Rag & Co.
Quality minimalist shoes using fabric that has a breathable surface and is skin-friendly. Lightweight designs for minimum strain on feet.
Axel Arigato
Laid back luxury with a cult following. Expect modern takes on current trends and luxury pricing.
Absence Of Colour
Monochrome pieces with a unique cut making the brand stand out.
Loveness Lee
Stunning jewellery pieces, lovingly handmade in London.
Pssst!
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