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Sassy In The City

New! Check out ‘A Lick Of Luxe’
for web design and branding here.


Check out these exciting new brands that are now on my radar, each encapsulating the current mood in fashion.

Disclaimer: This post contains affiliate links in some parts.


Alex Eagle Sporting Club

Luxury Athleisure

A modern boutique studio that pays tribute to the relaxed charisma of retro British sporting clubs. Creative Director Alex Eagle is is also behind The Studio; a curated luxury space modelled after her own London home. 

Richmond Padded Coat, £475

The AESC Cotton-Twill Cap, £28

Classic Cashmere Trackpants, £345

Aarabhi London

Fusing the individual design aesthetic of British fashion and Indian craftsmanship.

Dahlia Embroidered Dress, £245

Rosa Shorts, £60 Now £30

Dahlia Sarong, £140


Paisie was founded by Central Saint Martin’s alumni, Kate & Vicky, both ex Alexander McQueen, Vivienne Westwood and Preen.


Classic and feminine styles with a focus on simplicity and good quality fabric.

Rag & Co.

Quality minimalist shoes using fabric that has a breathable surface and is skin-friendly. Lightweight designs for minimum strain on feet. 

Axel Arigato

Laid back luxury with a cult following. Expect modern takes on current trends and luxury pricing. 

Absence Of Colour

Monochrome pieces with a unique cut making the brand stand out. 

Loveness Lee

Stunning jewellery pieces, lovingly handmade in London.


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