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Sassy In The City

Zeitgeist

Check out these exciting new brands that are now on my radar, each encapsulating the current mood in fashion.

Disclaimer: This post contains affiliate links in some parts.

LATEST ON MY RADAR

Alex Eagle Sporting Club

Luxury Athleisure

A modern boutique studio that pays tribute to the relaxed charisma of retro British sporting clubs. Creative Director Alex Eagle is is also behind The Studio; a curated luxury space modelled after her own London home. 

Richmond Padded Coat, £475

The AESC Cotton-Twill Cap, £28

Classic Cashmere Trackpants, £345

Aarabhi London

Fusing the individual design aesthetic of British fashion and Indian craftsmanship.

Dahlia Embroidered Dress, £245

Rosa Shorts, £60 Now £30

Dahlia Sarong, £140

Paisie

Paisie was founded by Central Saint Martin’s alumni, Kate & Vicky, both ex Alexander McQueen, Vivienne Westwood and Preen.

Guestuz

Classic and feminine styles with a focus on simplicity and good quality fabric.

Rag & Co.

Quality minimalist shoes using fabric that has a breathable surface and is skin-friendly. Lightweight designs for minimum strain on feet. 

Axel Arigato

Laid back luxury with a cult following. Expect modern takes on current trends and luxury pricing. 

Absence Of Colour

Monochrome pieces with a unique cut making the brand stand out. 

Loveness Lee

Stunning jewellery pieces, lovingly handmade in London.

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