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If you can appreciate idiosyncratic cool then you will love See by Chloé, the sister brand to Chloé. Whereas Chloé champions free-spirited and whimsical femininity, See by Chloé is a little more structured and a little more tailored. The brand infuses even the simplest everyday basics with insouciant glamour.
You’ll have seen over the years that I’ve had a few beautiful See by Chloé bags, namely the Hana mini and a couple of pieces of clothes (check out this pic from a few years ago – the white top I still love to this day).
As I’m getting older, I’ve started looking more in to their clothes rather than just the odd bag here and there. I’ve started to invest a little more in key pieces of clothes that I know will be worn again and again rather than shopping fast fashion that a) doesn’t wash well and b) doesn’t stay in fashion long. Anyway, after quick scroll online my basket quickly became filled with knits, jackets and cardigans from See by Chloé and it’s easy to see why! (NB I did not buy the entire basket, because you know, funds and all that).
Here’s a quick edit of my favourite See by Chloé pieces.