Before I’d even heard of WeAreParadoxx, I’d saw some disturbing footage that has since positioned sustainability at the forefront of my mind. Think about it. In the last few years, there’s been a huge consumer shift. Despite the fact that we’ve never lived such a cushty life in the West, our addiction and influence of the mainstream big name brands has meant that there are no longer 4 seasons in a year. There are 52. Shops are desperate for your money and are continually replenishing stores with new items. The impact that this is having not only on fair trade overseas but on our planet and environment is catastrophic.

Human Impact

So I’ve been looking more at my footprint, the damage that I’m creating myself. On my baby blog LittleintheCity.com I’ve shared my stance on organic nappies (I buy planet-friendly, organic nappies). I’ve switched to roll-on deodorant. I plant lots of bee-friendly things in my garden, I’ve scaled down my wardrobe to live out of one drawer (ok and a few things hanging up). I invest more in oils and hollistic medicines. But most importantly, I resist ordering things online because I just don’t agree with the amount of packaging. At one point our recycling was coming in at 3 bins full a week. Ridiculous.

So when it comes to beauty products, I jumped at the chance of trying out WeAreParadoxx haircare. They’re not only 90% plastic-free, they’re organic, vegan and cruelty free. In addition there are no parabens/perfumes/SLES/SLS/mineral oils.

The masque is incredible – my hair is left so shiny and manageable. The shampoo is great and smells incredible. It gives a really thorough clean. They use Irish whiskey, seaweed, clover, hops, nettle, salt and moss inside the products. Any brand who cares about giving back right now has my vote.