HELPING THE PLANET, 1 PRODUCT AT A TIME...
What do you know about sustainability?
Sustainability has been at the forefront of our headlines in recent months. As a society, our commitment to the planet is often questioned especially in terms of our domestic outputs. There’s also been an increased emphasis on the commercial consequences of the fashion and beauty industry. A look at the ‘who, what, where and how’ of our daily beauty regime has become far more important than what we just see in the mirror. Do you agree?
Origins & Sustainability
It is about protecting, preventing and prolonging our environment. Our planet is older than us and will outlive us so we need to treat it with respect. However, these terms are often used without sincerity. Even phrases such as “eco-friendly” are now amassing beauty brands but without true consequence. Now, this does not mean reverting back to the chalky, skin drying, plastic free bar of soap of old times past. No, the parameters for our beauty collections are thankfully not so narrow. What it does mean however, is acknowledging and actively engaging with product formulations. We should not be ignoring our environment in the process of innovation and artistry. We should embrace it! Even sustain it in a way which benefits both our skin and our planet. In fact, it’s a pledge which Origins skincare actively champions.
Sustainability & Origins: Green the Planet
Origins are ‘rooted in nature’. They launched a tree-planting programme in 2009 in partnership with American Forests’ Global ReLeaf. As a brand they continue to ‘Green the Planet’ by facilitating reforestation missions worldwide. They are planting and nourishing saplings which in turn restore our planets ecosystem and damaged wild land forests. To date over 1 Million trees have been planted. It is emphasising the need for further transparency and commitment over brand sustainability.
As part of their pledge to the environment, Origins offers a free ‘Return to Origins’ beauty recycling scheme. It’s at all beauty counters in the UK. Having recycled over 1.2 tonnes of beauty empties since 2010 (wow), they welcome product packaging from any cosmetics brand. They give the guarantee that it will be recycled in full, in partnership with WasteCare. All materials are made into plastic palettes which are then transformed into everyday items such as stationery and water bottles.
Origins: Natures Little Helpers
With the Christmas season well underway, Origins’ ‘Natures Little Helpers’ are committed to ensuring that festive cheer, doesn’t equal festive sustainable fear. The good news is that all paperboard holiday cartons are recyclable. They’re made using FSC-Certified wood fibre. In addition, for every tree harvested, new ones are planted. So why not ‘be enchanted’ this Christmas with sustainable season’s greetings that benefit both loved ones and our planet!
Have you taken advantage of the recycling scheme yet? Do you recycle? What are your thoughts on this initiative?
*Words by Charlotte Hope-Shannon, edited by Lauren Silvester