Imitation fur has never been so popular, even on the front row at the highest caliber of shows that draw in the biggest talent. These days purchasing real fur not only comes with it’s ethical issues and an invitation to consider potential animal cruelty but there are also now focuses on the actual treatment of the pelts. Recent research saw that an abundance of ammonia and formaldehyde were used to dye fur and other carcinogens meant that wearing the fur itself could actually be harmful. The huge rise of anti-fur protestors and those who are less reserved in communicating their views (did you see Khloe Kardashian recently with “F*** You” spray painted in red on the back of her floor length fur coat?) also attribute to a change of mind when buying fur.
One brand who have acted on the recent shift, is Shrimps. Launched by Hannah Weiland in 2013, the label is currently victim to a huge surge of attention. Taking inspiration from the witticisms of modern art, Hannah has designed faux fur clothing that are vibrant and eclectic and has even recruited celebrity fans such as Laura Bailey, Natalie Massenet and even GQ’s very own Contributing Editor and Editor of SHOWstudio, Lou Stoppard. The emphasis is on fabric and colour and each item features a unique fun take on fashion.
Cheryl Coat, price £550 (above)
Plum Coat, price £248 (was £495, above)
Cindy Jacket, price £475 (above)
Abatha Coat, price £298 (was £595, *birthday wish list*,above)
Marnie Scarf, price £185 (above)
Moss Scarf, price £93 (was £185, above)
Martha Scarf, price £93 (was £185, above)
Graham Jumper, price £148 (was £295, above)
Mermarie Clutch, price £195 (above)
Bennie Mascot, price £33 (was £65, above)