HOW TO LIVE WITH AND LOVE WHAT YOU OWN
I’m a blogger, a marketing graduate and have spent ten years in brand partnerships at magazines/websites. So it’s safe to say I’ve an in depth knowledge of consumer behaviour. I’ve studied how to launch new brands, implemented ad campaigns that get people to buy and I know every trick in the book when it comes to PR. I can tell you ten tips that will help you beat the Instagram algorithm and teach you how to get 10,000 views on your fashion blog every month. I know why people buy and I know how to get them to buy. Even as I write this, I’m sat watching Sky News, listening to a presenter talk about the digital campaigns for the general elections.
My point is, advertising and consumerism is everywhere. It’s been said that in the 1970’s people would see around 500 ads a day, max. Today it’s 5000. This proliferation is, in effect, encouraging mass consumerism. People are buying cheap clothes, splurging on makeup ‘hauls’ and are not considering the effects on our planet – even when it’s all delivered in excess packaging in air polluting vehicles. It really concerns me. Recently more than ever.
You guys know that I purged my clothes, shoes and accessories a couple of years ago. Today I have one drawer filled with clothes that I wear everyday and a fraction of wardrobe space. All of the clothes that I’m gifted or that are old or no longer serve its purpose end up being sold on, given to friends or family or donated to charity. Marie Kondo eat your heart out!So how does one stop buying so much ‘stuff’? How can you learn to live with and love what you have? Here are my tips:
Be Aware of Temptation
I know how easy it is to get swayed by your mates or the bloggers you see online. It’s important to remember that bloggers are working, they’re offering a service. They are showing you a variety of options. Like a magazine does. They are not showing you absolutely-everything-that-you-must-have and pretending that they wear it all on a daily basis (or even own it). Think of what you could use your money on instead.
For some, shopping is like an addiction that you need to give up. Like smoking. The craving is there, the savings are gone….
Buy Well, Not In Bulk
Spending a little extra on better quality will always pay off. Ignoring messages of the ’52 seasons a year’ and investing in timeless, good quality pieces in your capsule wardrobe will keep you in good condition for years to come. Cotton, cashmere, silk… look at the labels on clothes before you buy and avoid synthetic materials that just don’t last past 3 washes.
Organise Your Outfits
I keep my wardrobe organised as outfits rather than separates. Obviously a pair of jeans can be worn lots of different ways but sectioning ‘going out tops’, ‘day time casuals’, ‘day dresses’ and ‘evening wear’ has always been my solution to seeing what you have and not buying twice. When I used to personal style, lots of my clients would tell me ‘I need to buy this, this and this…’ when in actual fact, they just forgot they already have similar versions at the back of their wardrobe.