Sassy / Adjective / lively, bold, and full of spirit; cheeky.
Lauren has a degree in Marketing and has spent almost a decade living in London. She established an eight year career at magazine brands including (among others) GQ, ELLE, Sunday Times Style and Cosmopolitan. Last year she left her job at publishing house Condé Nast to become a full time blogger. Lauren is the proud creative behind SassyInTheCity.com and recently also launched baby blog LittleInTheCity.com and StyleFinding.com, a blog dedicated to the business of blogging.
She’s developed her own style of writing and illustrates a typical London lifestyle through photography and passion. Here she promises honesty, value and aspirational content. One of Lauren’s intrinsic blogger qualities is that she is candid and opinionated. All the while remaining professional and connected in the industry.
During the two years of the blog’s life Lauren has been sponsored by a number of brands. They include Philips, Hello! Fashion, Panasonic, Joules, Bicester Village, Pantene, Aromatherapy Associates, SecretSales.com, Johnny Loves Rosie, Skinfix, Burts Bees, TK Maxx and many more. Slipping seamlessly into luxury content she has also teamed up with Moët, Maison Margelia Replica and Nefera among a host of others.
Lauren is registered with ‘RewardStyle’. It’s the number one, invitation-only blogger affiliate network. In addition Lauren recently launched her very first ‘Beauty Subscription Box’ in collaboration with Roccabox. It’s on sale for £10 plus P+P. It has gained enormous coverage and has almost sold out. There are lots more sponsorships in the pipeline this year as well as a baby coming in September. Recently married, Lauren has also put the wheels in motion for two very exciting new brand extensions coming up this Summer.
The blog’s success hinges on the support of its audience. Its fresh and modern aesthetic keeps readers interested to the point where Lauren has quickly built up a following of loyal followers both on the blog and social media (Instagram, Facebook and Twitter).